by António Medeiros, Gonçalo Bandeira, Luís Bicho, Nuno Nunes, Nuno Soares · Texto Editores · tapa blanda · ISBN 9789724741352
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«Marketing Pessoal: És um produto de sucesso?» is the personal marketing essay by António Medeiros, Gonçalo Bandeira, Luís Bicho, Nuno Nunes and Nuno Soares.
The book compares people with products to analyse what makes something successful and encourages the reader to identify their competitive advantages. Far from offering prefabricated formulas, it raises questions for reflecting on one's own life and shows alternatives towards one's own path of professional and personal success.
Texto Editores, 2010. 216 pages in paperback, in Portuguese; the cover indicates 3rd edition.
For professionals and business readers who want to deepen their personal brand and positioning.
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