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Marketing Pessoal: És um produto de sucesso?
by António Medeiros, Gonçalo Bandeira, Luís Bicho, Nuno Nunes, Nuno Soares · Texto Editores · tapa blanda · 216 pages
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Pages: 216 pagesAuthor: António Medeiros, Gonçalo Bandeira, Luís Bicho, Nuno Nunes, Nuno SoaresPublisher: Texto EditoresFormat: tapa blandaLanguage: ptRelease date: 1/1/2010ISBN: ISBN 9789724741352
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Synopsis of Marketing Pessoal: És um produto de sucesso?
Este libro explora el concepto del marketing personal, planteando la idea de que cada individuo posee características y atributos únicos que pueden ser gestionados como un producto de éxito. Los autores evitan las fórmulas mágicas y, en su lugar, buscan provocar la reflexión del lector sobre cómo conduce su vida y cuáles son sus ventajas competitivas en el mercado actual. A través de un enfoque práctico y directo, la obra ofrece alternativas para que cada persona construya su propio camino hacia el éxito profesional y personal. Es una guía esencial para quienes desean mejorar su imagen pública y profesional mediante estrategias de posicionamiento y autogestión.
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