by Roger L. Pickar · Editorial Gustavo Gili, S.L. · tapa blanda · ISBN 9788425217159
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«Marketing para empresas de diseño de proyectos» is the practical guide by Roger L. Pickar, published by Editorial Gustavo Gili in paperback (112 pages).
This book addresses marketing as a tool for studios and companies that develop architecture, engineering, and design projects. It presents a method aimed at defining commercial objectives and outlining promotion strategies, with explanations designed for professionals who need to organize client acquisition.
It corresponds to the first edition of 1997, from the Project and Management series.
Aimed at architects, engineers, and designers seeking to improve their marketing skills in the professional field.
