by Igor Mann · Mann, Ivanov i Ferber · tapa dura · ISBN 9785000571682
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«Marketing na 100%: Remiks» is the practical marketing guide by Igor Mann, published by Mann, Ivanov i Ferber in hardback, in Russian.
Igor Mann, a marketing specialist, brings together in this work methods and tools for working as a marketing manager. The direct style and cases from Igor Mann's professional career present applicable strategies and concrete actions to improve commercial performance, optimise processes and achieve better results in the market.
The subtitle of the work is «Как стать хорошим менеджером по маркетингу», 'How to become a good marketing manager'. Published on 26 October 2015.
Recommended for professionals in the commercial and marketing areas seeking practical, applicable reading.
