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Marketing Management
4.3
Negocios y EconomíaISBN | 9780135579756
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Product details
Pages: 722 pages
Author: Philip Kotler
Publisher: Prentice Hall
ISBN: 9780135579756
Format: tapa dura
Language: en
Release date: 1/2/1980
ISBN: 9780135579756
Synopsis of Marketing Management
Este libro, 'Marketing Management: Analysis, Planning, and Control', es una obra de Philip Kotler publicada por Prentice Hall. Se trata de la cuarta edición, con 722 páginas, que explora la gestión del marketing desde una perspectiva analítica y multidisciplinaria. El libro incluye referencias bibliográficas e índices, y está dirigido a estudiantes y profesionales del marketing.
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