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Marketing Internacional
4.5
Negocios y EconomíaISBN | 9788480861724

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Product details
Pages: 863 pages
Author: Philip R. Cateora
Publisher: Harcourt
ISBN: 9788480861724
Format: tapa blanda
Language: es-ES
Release date: 1/3/1996
ISBN: 9788480861724
Synopsis of Marketing Internacional
Este libro de Philip R. Cateora, publicado por Harcourt, es una guía completa sobre marketing internacional. La edición en español, traducida por Luis Santacruz Moctezuma, explora el entorno cultural del marketing global y la dirección de marketing global. Con 863 páginas, esta edición de tapa blanda es ideal para estudiantes y profesionales del área.
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