Marketing Internacional

Synopsis of Marketing Internacional

«Marketing Internacional» is the international marketing manual by Philip R. Cateora, published by Harcourt in paperback (863 pages, in Spanish).

Reference work on commercial activity in foreign markets: it examines the cultural, geographical, historical and linguistic environment of each country and explains the direction of global marketing within the corporate context of the company. It analyses how to adapt strategies, products and campaigns to the particularities of each market.

It corresponds to the eighth edition of the work, published in 1996 and translated into Spanish from the original 'International Marketing'.

Aimed at students and professionals of marketing and foreign trade, as well as those who manage the international activity of a company.