by César Menéndez Roces, Javier Alonso Rivas · Tapa blanda · ISBN 9788425603846
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«Marketing electoral: en el laberinto de la experiencia española» is the essay in paperback by César Menéndez Roces and Javier Alonso Rivas.
The book analyses the development of electoral campaigns in Spain from the perspective of marketing and political communication. It examines the organisation and management of campaigns, the design of messages and the strategies aimed at voters, taking the Spanish electoral experience as a case study.
Published by Ibérico Europea de Ediciones in Madrid in 1983, it is part of the collection «La Empresa moderna» and has 263 pages.
A title for students of political science and professionals in marketing and political communication interested in the Spanish electoral case.
