Marketing de crisis

Synopsis of Marketing de crisis

In 'Crisis Marketing: How to Grow When Markets Don't Grow,' Ariel Andrés Almada offers an essential guide for entrepreneurs looking to strengthen their businesses in times of economic uncertainty. This book provides concrete measures and proven strategies to overcome crises, highlighting how some companies not only survive but thrive in challenging environments. With real examples and more than fifty detailed strategies, this work is presented as an indispensable reference for making informed decisions and emerging stronger in the face of adversity.