by Andrés Pérez Ortega · ESIC Editorial · tapa blanda · ISBN 9788473565578
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«Marca Personal: Cómo convertirse en la opción preferente» is the personal branding essay by Andrés Pérez Ortega, published by ESIC Editorial in paperback.
Starting from the premise that a brand is an indelible imprint, Andrés Pérez Ortega applies the concept to people: in a homogeneous world, it is possible to stand out and be perceived as a reference. The book proposes a systematic method to build and manage a personal brand and use it to achieve personal and professional goals.
Published by ESIC Editorial in 2008, it belongs to the Divulgación collection and consists of 358 pages in Spanish.
Aimed at professionals seeking to advance or position themselves as experts, and at managers and teams with direct client contact.
