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Manual del director de ventas
3.9
Negocios y EconomíaISBN | 9788423420056
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Product details
Pages: 428 pages
Author: John Strafford, Colin Grant
Publisher: Deusto
ISBN: 9788423420056
Format: tapa blanda
Language: es-ES
Release date: 1/11/2007
ISBN: 9788423420056
Synopsis of Manual del director de ventas
Este manual ofrece una guía completa para directores de ventas, abordando los desafíos y estrategias clave en la gestión de equipos de ventas. Explora la evolución de las organizaciones, identificando modelos como el pasivo, piramidal, competitivo y responsivo, para optimizar las áreas funcionales. Se detallan temas como la transición de vendedor a directivo, la creación y gestión de equipos, la formación continua, el control de procesos y la motivación, convirtiéndose en una herramienta esencial tanto para directivos experimentados como para aspirantes.
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