by Tom Hopkins · Editorial Presença · tapa blanda · ISBN 9789722314541
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«Manual de Vendas» is the sales manual by Tom Hopkins, published by Editorial Presença in paperback (392 pages, in Portuguese).
Explains selling as a profession and success through a positive mental attitude. Details prospecting techniques, phone contacts, client qualification, first interview, questions, objections, and closing sales. Covers time management, file organization, presentations, and demonstrations to engage the client.
Work originally published in 1981 as «How to Master the Art of Selling»; this Portuguese edition appeared in 2007.
Aimed at new managers and salespeople who want to strengthen their commercial skills.
tomb in Stratford-upon-Avon, Stratford-on-Avon, Warwickshire, England, UK
