
by Jean-Pierre Helfer, Michel Kalika, Jacques Orsoni · Vuibert · tapa blanda · ISBN 9782711776740

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This reference manual, written by Jean-Pierre Helfer, Michel Kalika, and Jacques Orsoni, offers a deep analysis of business management in complex and uncertain environments. Through its pages, the authors explore key concepts, tools, and methods necessary to master business strategy and organization, making it an essential work for both management students and professionals looking to refine their decision-making skills. The book covers the evolution of management, from reengineering to transversal management and strategic alliances, providing a solid theoretical foundation for understanding the many facets of corporate leadership.
