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Lujo, mentiras y marketing
3.8
Negocios y EconomíaISBN | 9788425222108
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Product details
Pages: 264 pages
Author: Marie-claude Sicard
Publisher: Editorial Gustavo Gili, S.L.
ISBN: 9788425222108
Format: tapa blanda
Language: es-ES
Release date: 27/12/2007
ISBN: 9788425222108
Synopsis of Lujo, mentiras y marketing
Este libro de Marie-Claude Sicard explora la diferencia entre las marcas de lujo y las marcas de gran consumo, desafiando la creencia de que el marketing de lujo es único y que el lujo francés no necesita marketing. El libro ofrece un estudio crítico del lujo en Francia, premiado por la Académie des Sciences Comerciales.
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