Lucro a partir do core business

Synopsis of Lucro a partir do core business

In this updated second edition, Chris Zook and James Allen provide an essential guide for companies to regain their competitive advantage and find new paths to profitable growth. Based on over a decade of research by Bain & Company, the book analyzes how to revitalize the core business, identify hidden assets, and apply repeatable formulas to successfully expand into adjacent markets, especially following periods of economic crisis. The work offers practical strategies for developing a strong core, establishing leadership positions, and protecting the business from competition. It is an indispensable read for executives and managers looking to return to the basic principles of business strategy to face current challenges with effectiveness and foresight.