by Juan Luis Martínez · Marcial Pons · libro de bolsillo · ISBN 9788497683319
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«Los stakeholders y la acción social de la empresa» is the business management essay by Juan Luis Martínez, in paperback (241 pages, in Spanish).
It analyzes how a company's social involvement can improve its reputation, the capabilities of its employees, and the loyalty of its customers. It examines corporate social projects and their impact on relationships with stakeholders, and proposes integrating the measurement of social action with the usual criteria of business effectiveness.
Published in 2007 by Marcial Pons; the cover features the Rafael del Pino Foundation and the Economics and Business collection.
A work of interest to executives, corporate social responsibility professionals, and business management students.
