by Marie-pierre Lannelongue · Editorial GG, SL · tapa blanda · ISBN 9788425222115
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«Los secretos de la moda al descubierto» is Marie-Pierre Lannelongue's chronicle of the fashion business, in paperback, published by Editorial GG, SL.
A journalistic chronicle of the fashion business, from luxury houses like Gucci or Dior to accessible brands like Zara. The author explores the backstage of fashion houses: the role of designers, the power of runways, advertising, commercial strategies, and the use of celebrities as a draw, with anecdotes and industry gossip.
The French original was published in 2004 as «La mode racontée à ceux qui la portent»; this Spanish edition is from 2008.
Published for a general audience, it is of interest to those who want to understand trends, glamour, and the strategies of brands like Zara, Gucci, or Dior.
