by Javier Santoma Juncadella, Francesc Prior Sanz · Deusto · tapa dura · ISBN 9788423427260
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This book analyzes how financial institutions can identify and develop new markets, known as 'blue oceans,' particularly focusing on unbanked population sectors. Through rigorous analysis, the authors explore innovative business opportunities that allow financial institutions to grow beyond traditional markets, offering solutions adapted to global and emerging environments. The work presents a strategic vision on financial management while highlighting the importance of generating a positive social and ethical impact.
