by Carmen de Pablos Heredero, Francisco José Blanco Jiménez · ESIC Editorial · tapa blanda · ISBN 9788473569033
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«Los cien errores del emprendimiento» is the guide by Carmen de Pablos Heredero and Francisco José Blanco (ESIC Editorial, paperback, 147 pages, Spanish).
It gathers one hundred business mistakes told by national and international entrepreneurs. It analyses how lack of preparation, idealising the project, poor selection of partners or financing, and hasty strategies lead to failure, and turns error into learning for future decisions.
First edition published in 2013 in Madrid. It belongs to the Divulgación collection of ESIC Editorial.
Aimed at entrepreneurs, managers and business students who want to learn from others' mistakes.
