by Luis Arroyo Martínez, Magali Yus · ESIC Editorial · tapa blanda · ISBN 9788473564939
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«Los cien errores de la comunicación de las organizaciones» is the corporate communication guide by Luis Arroyo and Magali Yus (ESIC Editorial, paperback).
A practical tour of the most common mistakes in corporate communication and public relations, with examples and advice. It covers media relations, crisis communication, internal communication, investor and government relations, lobbying, protocol, research, and public speaking on camera.
Part of the Divulgación collection. Published in Spain in 2007, it is a business and management work.
For communication professionals and anyone interested in improving their organization's communication, even without prior knowledge.
