by Javier Odriozola Celaya, Pablo Herrera · ISBN 9788461100743
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«Los blogs en la comunicación empresarial en España: últimas tendencias» is the essay by Javier Odriozola Celaya and Pablo Herrera (126 pp.).
The book analyses how Spanish companies use blogs as a communication channel within recent trends. It reviews their role in internal communication and in external relations, in approaching customers and in disseminating products and services, and offers an overview of the phenomenon in the Spanish business sphere.
Published in 2006, the book falls within the business and economics category. ISBN 9788461100743.
Recommended for communication, marketing and business management professionals interested in the corporate use of blogs.
