Los 6 imperativos del marketing

Synopsis of Los 6 imperativos del marketing

This book, written by Allan J. Magrath, explores the six fundamental objectives that companies must understand and achieve to achieve market leadership. Published in 1993 by Vergara Editor S.A., the book offers a vision of the best companies in the world and how they apply these imperatives in their marketing strategies.

With 246 pages, this paperback edition is a valuable tool for marketing students and professionals looking to improve their understanding of the market and achieve business success.