by Carlos Sánchez · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788416624362
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Discover how the happiness industry is transforming the traveler's experience in the 21st century. This book, written by Carlos Sánchez, explores recent advances in how the brain works and how successful practices from other industries such as retail, consumption, and entertainment are applied to the tourism sector. Learn to develop successful experiential tourism products through innovative examples, best practices, and success stories. An essential guide to understanding and applying experiential tourism today.
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