by Bruno Jahn Bertoli, Fabrícia Durieux Zucco · Editions Notre Savoir · tapa blanda · ISBN 9783330500129
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«L'image de destination de la ville de Blumenau sur Instagram» is the study by Bruno Jahn Bertoli and Fabrícia Durieux Zucco, in paperback (68 pages).
The book analyses how the Brazilian city of Blumenau is represented as a tourist destination on Instagram. With a quantitative and exploratory approach, the authors examined 1000 images with the #Blumenau tag and applied techniques such as Cronbach's alpha, Spearman's correlation and structural equation modelling to data from 2014.
The edition was published by Editions Notre Savoir in April 2025, in French. The full subtitle is 'Analyse de l'image touristique sur les réseaux sociaux virtuels de photographie'.
A work of interest for tourism marketing professionals, communication researchers and social science students.
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