by Philip Delves Broughton · Portfolio Penguin · tapa blanda · ISBN 9780670921515
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«Life's a Pitch» is Philip Delves Broughton's essay on selling, published by Portfolio Penguin in paperback (304 pages, in English).
Broughton travels the world to meet great salespeople: the best in Tangier carpets, the king of American cable television, or a Japanese life-insurance guru. Their stories show what sets an ordinary salesperson apart from the best and how we all sell every day, whether a product, an idea, or ourselves.
The full title is Life's a Pitch: What the World's Best Sales People Can Teach Us All; English edition published on 3 May 2012.
For business, marketing, or sales professionals and students interested in persuasion skills and the art of selling.
