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Les valeurs: Donner du sens. Guider la communication. Construire la réputation
by Thierry Wellhoff · Eyrolles · tapa blanda · 206 pages
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Pages: 206 pagesAuthor: Thierry WellhoffPublisher: EyrollesFormat: tapa blandaLanguage: frRelease date: 1/1/2010ISBN: ISBN 9782212547979
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Synopsis of Les valeurs: Donner du sens. Guider la communication. Construire la réputation
Este libro explora las complejidades de los valores en las empresas, ofreciendo consejos teóricos y prácticos para implementar un sistema de valores eficaz. Thierry Wellhoff presenta un modelo original llamado "código genético" que busca dar sentido a los desafíos empresariales, garantizar la coherencia en la comunicación y contribuir a la reputación de la empresa. Dirigido a directores generales, de marketing, de comunicación y de recursos humanos, este libro proporciona una nueva perspectiva sobre la dicotomía entre valores de marca y valores éticos.
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