Les relacions públiques, ciència del diàleg

Synopsis of Les relacions públiques, ciència del diàleg

«Les relacions públiques, ciència del diàleg» is Jordi Xifra's essay, published by the Universitat de Girona in paperback (199 pages).

The author argues that public relations constitute a social communication science in their own right, not mere auxiliary techniques or a variant of advertising or journalism. He supports the thesis with a consolidated body of doctrine, especially in the United States, and a defined communicative model in which dialogue between sender and publics takes centre stage.

Work number 6 in the Diversitas collection of the Universitat de Girona; the first edition dates from 1999.

It is aimed at university students and communication and marketing professionals interested in the theoretical foundations of public relations.