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Le marketing international
by Éliane Karsaklian · Editions d'Organisation · tapa blanda · 189 pages
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· ISBN 97827081377524 people viewing thisViewed 0 times
Product details
Pages: 189 pages
Author: Éliane Karsaklian
Publisher: Editions d'Organisation
ISBN: 9782708137752
Format: tapa blanda
Language: fr
Release date: 4/1/2007
ISBN: 9782708137752
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Synopsis of Le marketing international
Este libro explora las complejidades del marketing internacional, destacando las diferencias culturales y cómo impactan en las estrategias de marketing. Ofrece herramientas y métodos para comprender el entorno global y desarrollar estrategias adaptadas a diversos contextos culturales. Con ilustraciones prácticas, guía al lector en la elaboración de campañas de marketing efectivas a nivel internacional.
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