by Marie-Hélène Westphalen · Dunod · tapa dura · ISBN 9782100020065
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«Le Communicator» is the operational guide to corporate communication by Marie-Hélène Westphalen, published by Dunod in hardback (366 pages, in French).
The work develops the fundamentals of corporate communication: strategies, tools and methodologies for designing communication plans and managing information within the company, adapting to the challenges of the professional environment.
The work was published in 1994 and the cover presents it as the 2nd edition; it belongs to the thematic area of Business and Economics.
Reference work for professionals and students of corporate communication and business management.
