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ISBN: 9788434426986
En 'Las trampas del deseo', Dan Ariely nos invita a un viaje fascinante a través de las complejidades de la toma de decisiones humanas. A través de experimentos innovadores y ejemplos reveladores, Ariely desentraña los impulsos irracionales que guían nuestras elecciones diarias, desde las compras hasta las decisiones financieras. Este libro no solo ilumina los errores comunes que cometemos, sino que también ofrece estrategias prácticas para tomar decisiones más inteligentes y conscientes en nuestra vida personal y profesional. Descubre cómo controlar los impulsos que te llevan al error y transforma tu manera de interactuar con el mundo.
Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.
