by Dan Ariely · Booket · tapa blanda · ISBN 9788408119234
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Why do we buy what we buy? Are we really in control of our decisions or can we be manipulated as consumers? Are there traps in the offers? What influences a product to seem expensive or cheap to us? Does the person who pays with a credit card spend more? Why do we buy things we don't need? Do brands influence our degree of satisfaction with a product? Are there more ethical thefts than others? Are we compulsive and irrational shoppers? This book answers these and many other questions about our daily decisions, as consumers and as citizens, based on cutting-edge experiments carried out by the prestigious consumer psychology specialist Dan Ariely. The author provides us with new and surprising conclusions about human nature, which will help the reader make better decisions in their personal and professional life.
Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.
