by Pablo Nacach · Lengua de Trapo · tapa blanda · ISBN 9788496080294
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«Las palabras sin las cosas» is Pablo Nacach's essay on advertising, published by Lengua de Trapo in paperback (192 pages, in Spanish).
Nacach analyses contemporary advertising discourse from the theoretical, practical and applied perspectives. The essay puts forward a provocative thesis: advertising has displaced God and the Law as points of reference. Words are separated from things, the brand from the product, and advertising shapes social bonds.
Volume 11 of the Desórdenes collection. Essay Library. Published by Lengua de Trapo in 2004. Text in Spanish.
For communication and sociology specialists as well as curious readers who want to reflect on the weight of advertising in everyday life.
