by Juan Carlos Soler Palazón · Tapa blanda · ISBN 9788411281072
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«Las emociones que hacen vender» is the sales guide by Juan Carlos Soler Palazón, published in paperback by Círculo Rojo Editorial (184 pages, in Spanish).
The book explains how emotions intervene in selling and proposes a practical method to apply them at each stage: building trust, sparking interest, identifying the customer's emotions, using open questions, helping the customer convince themselves, and closing the deal. The goal is for the reader to increase their economic performance and personal well-being.
The work, published in 2022, belongs to the Business and Economics category; the cover subtitle is «¿Quieres ser más feliz y ganar más dinero?».
For sales professionals and readers interested in the psychology of selling.
