by Michael Y. Yoshino, U. Srinivasa Rangan · Ariel. · tapa blanda · ISBN 9788434414167
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Strategic Alliances: A Business Approach to Globalization explores strategic alliances from a business perspective, analyzing their importance in the context of globalization. Written by Michael Y. Yoshino and U. Srinivasa Rangan, and translated into Spanish by Esther Rabasco. Published by Ariel in 1996, this book offers an in-depth analysis of how companies can use strategic alliances to achieve their goals in a globalized market.
