by Diana Pottecher Gamir · Independently Published · Tapa blanda · ISBN 9781672225205
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«Lanza: Emprende Desde Cero» is the practical entrepreneurship guide by Diana Pottecher Gamir, in paperback (236 pages, in Spanish).
Diana Pottecher Gamir proposes a practical itinerary to turn a business idea into a startup and achieve its first sales in less than six months. It combines methodologies such as Design Thinking, Lean Startup, Scrum, Kanban and Growth Hacking, with exercises, real cases and a method validated in acceleration and open innovation programmes.
It is part of the series «Emprende a Conciencia: Hoja de ruta de una startup» and was originally published in 2019.
Aimed at entrepreneurs who want to launch a startup quickly, both for those starting from scratch and for those who already have experience in the ecosystem.
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