by Enrique Bustamante · GEDISA · tapa blanda · ISBN 9788474327458
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«La televisión económica» is Enrique Bustamante's essay on the economics of television, published by Gedisa in paperback (232 pages, in Spanish).
Analysis of the economics of television in its public/private, analogue/digital and free/pay variants, with special attention to financing, production and the programme market, marketing, audience research and scheduling, and its role in the information society.
The subtitle of the work is «Financiación, estrategias y mercados». It belongs to the Estudios de Televisión collection.
Reference work for students and professionals in communication and journalism interested in the economics of the television sector.
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