by Esther Trujillo Giménez · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483567272
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«La sociedad que no quería ser anónima» is the essay on corporate social responsibility by Esther Trujillo Giménez, published by LID in paperback.
The author contrasts the theory and practice of social responsibility through Amaro Cifuentes, CSR director of a fictional company. Between reality and fiction, she explains why responsible management and relationships with stakeholders are a strategic bet, with anticipation as the key to avoiding crises.
It is part of the Acción empresarial collection; includes a prologue by Ramón Jáuregui. First edition published in 2013.
Recommended for executives and social responsibility professionals, as well as for those who want to understand ethical and sustainable business management.
