by Lluís Pastor Pérez · Editorial UOC, S.L. · tapa blanda · ISBN 9788497886567
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«La retòrica antiga» is the popular work by Lluís Pastor Pérez, published by Editorial UOC in 2007 in paperback (104 pages, in Catalan).
The book explains how rhetoric transformed Greek society: before its appearance, tyrants decided, and with its birth in Sicily, debate flourished and the need to convince before commanding. The first great experts in the art of persuasion were the Sophists. The work shows how rhetoric renewed the ancient world and how it remains an essential part of public communication today.
It belongs to the VullSaber collection, number 70. The author was director of the Information Science Studies at the Universitat Oberta de Catalunya (UOC).
Recommended for students and professionals interested in oratory, persuasion and discourse analysis.
