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Second life
La publicité est dans le film
by Jean-Marc Lehu · · 318 pages
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Pages: 318 pagesAuthor: Jean-Marc LehuPublisher: Publisher to be confirmedFormat: PaperbackLanguage: frISBN: ISBN 9782708136434
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Synopsis of La publicité est dans le film
Este libro explora la integración de la publicidad en el cine, la música y los videojuegos, analizando el emplazamiento de productos y las estrategias de marca en estos medios. Jean-Marc Lehu, con un prefacio de Christian Polge, examina cómo la publicidad se ha convertido en una parte integral del entretenimiento moderno, influyendo en las decisiones de los consumidores y en la percepción de las marcas. Incluye referencias bibliográficas e índices.
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