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Fidelizar al cliente
4.1
Negocios y EconomíaISBN | 9788449311024
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Product details
Pages: 382 pages
Author: Jean-Marc Lehu
Publisher: Ediciones Paidós Ibérica
ISBN: 9788449311024
Format: tapa blanda
Language: es-ES
Release date: 1/7/2001
ISBN: 9788449311024
Synopsis of Fidelizar al cliente
Este libro de Jean-Marc Lehu explora en profundidad el concepto de fidelización del cliente, analizando estrategias de marketing, el impacto de internet y la imagen de marca. Ofrece una visión práctica y detallada sobre cómo construir relaciones de confianza y rentables entre la empresa y el consumidor, identificando técnicas efectivas y evitando errores comunes. Ideal para profesionales del marketing y la gestión empresarial que buscan optimizar sus estrategias de fidelización.
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