by Karl Erik Sveiby · tapa blanda · ISBN 9788480885454
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«La nueva riqueza de las empresas» is the business management essay by Karl Erik Sveiby, published by Gestión 2000 in paperback (326 pages, in Spanish).
Sveiby analyses intangible assets and knowledge management as keys to corporate value. He argues that these invisible riches, absent from the balance sheet, are often squandered, and proposes methodologies to identify, measure and develop them, turning them into profitability and a knowledge-based strategy.
The subtitle of the work is «Cómo medir y gestionar los activos intangibles para crear valor». In some editions it also appears as «Capital intelectual».
Aimed at executives, managers and professionals interested in knowledge management, intellectual capital and business strategy.
