by José Corrales Pérez, Fernando Maestre Miranda · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428318556
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«La Gestión Creativa» is the management manual by José Corrales Pérez and Fernando Maestre Miranda, published by Ediciones Paraninfo in paperback (112 pages).
It proposes a method to boost creativity in the business environment and turn it into a competitive tool. Based on creative capacity applied to management, it seeks to seize opportunities and generate advantages over the competition, combining concepts of administration, innovation and creative thinking.
First edition of the work, published on 31 December 1991. The text is entirely in Spanish.
For professionals and students of business administration and management interested in creativity and innovation as business tools.
