by Antonio Núñez · CONECTA · tapa blanda · ISBN 9788493869311
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«La estrategia del pingüino» is Antonio Núñez's essay on interpersonal communication, published by Conecta in paperback (208 pages, in Spanish).
The book starts from the decline of mass communication and the rise of the message that spreads from person to person. Faced with an environment saturated with information and rumors, it proposes keys to influence how others perceive messages and transmit them to their trusted networks, with the solidary behavior of penguins as a reference.
The full subtitle is «Influir con mensajes que se contagian de persona en persona»; ISBN: 9788493869311.
Aimed at communication, marketing, and business professionals interested in message dissemination and building trust.
