by Núria Vilanova · Plataforma Editorial S.L. · tapa blanda · ISBN 9788417002787
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«La esencia de la empresa familiar» is the business essay by Núria Vilanova, published by Plataforma Editorial in paperback (266 pages, in Spanish).
It gathers experiences from Ibero-American entrepreneurs with family businesses and analyses three pillars: the founder's dream, values and communication. Transmitting these values is key to growth and continuity; an effective communication strategy protects reputation and the relationship with teams, clients and society.
It belongs to the Plataforma Actual collection and is the first edition, published in Barcelona in 2018.
Aimed at entrepreneurs and executives of family companies seeking to strengthen the transmission of values and their communication strategy.
