by Núria Vilanova, Iñaki Ortega · Plataforma Editorial - Plataforma Actual · tapa blanda · ISBN 9788417114312
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«Generación Z» is the essay by Núria Vilanova and Iñaki Ortega, published by Plataforma Editorial - Plataforma Actual in paperback (284 pages, in Spanish).
It analyses the generation born in the mid-1990s, the first raised with the internet, and the impact of the web on their way of being. Based on academic studies, it reviews their concerns, their vision of the future and their skills, and explains how they position themselves against baby boomers, Generation X and millennials. It includes keys to understanding the jargon.
First edition published in Barcelona in November 2017. The cover cites the president of MAPFRE and the Minister of Health as collaborators.
For adults who live with or work with people under 23 and want to understand the generational gap.
