by Franc Ponti · Ediciones Granica, S.A. · tapa blanda · ISBN 9788475778532
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La Empresa Creativa is a book by Franc Ponti that explores methodologies for developing innovation in organizations. Published by Ediciones Granica, S.A., this book offers techniques and keys to foster creativity and creative intuition in the business environment. With a practical approach, the author presents IDEART, an innovative proposal for working in the creative company. The book addresses topics such as creativity, innovation, intuition, and the profile of the creative company, providing tools and knowledge to drive innovation in any organization.
