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La dynamique du client
4.3
Negocios y EconomíaISBN | 9782840010623
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Product details
Pages: 336 pages
Author: Gérard Mulliez, Richard Whiteley
Publisher: Maxima Laurent du Mesnil
ISBN: 9782840010623
Format: tapa blanda
Language: fr
Release date: 7/5/1997
ISBN: 9782840010623
Synopsis of La dynamique du client
Este libro, titulado 'La dinámica del cliente: Una revolución de los servicios', explora el potencial de una 'dinámica del cliente' para las empresas, ampliando la definición tradicional del cliente para incluir a todos aquellos con quienes se trabaja. Gérard Mulliez, presidente fundador de Auchan, comenta y presenta este análisis, revelando las herramientas necesarias para su implementación. Es una obra que invita a reflexionar sobre la importancia de cada interacción en el ámbito empresarial.
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