by Eduardo Bueno, Patricio Morcillo · Pirámide · tapa dura · ISBN 9788436807493
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«La dirección eficiente» is the business management book by Eduardo Bueno and Patricio Morcillo, published by Pirámide in hardback (352 pages, in Spanish).
The book studies the keys to efficient business management based on real cases of Spanish companies such as ALSA, HIPERCOR, Dragados y Construcciones y Contratas. This expanded second edition delves into the conditions and decisions that led these companies to achieve successful results.
Expanded second edition, published in 1993.
Recommended for executives, professionals, and business administration students interested in real cases of Spanish management.
Eduardo Romulo Bueno, also known as Peninha, is a Brazilian journalist, writer, translator, and YouTuber. Initially working as a journalist at newspapers, he became known for his translation of books from English to Portuguese, and later for his books about various historical subjects. Beginning in the mid-2000s, he also began hosting educational shows and television programs about Brazilian history. He is currently the host of his own YouTube channel, Buenas Ideias, in which he creates educational material about the history of Brazil in a relaxed setting. His channel, as of September 2024, has over 1.4 million subscribers.
