by John Strafford, Colin Grant · FisicalBook · tapa dura · ISBN 9788423408788
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«La dirección de ventas» is the sales management handbook by John Strafford and Colin Grant, published by FisicalBook in hardback (392 pages, in Spanish).
It covers the move from salesperson to management and shows how to set up a profitable sales department: selecting and training salespeople, supervising their daily activity, keeping the team motivated and organising internal communication. The book addresses these tasks with a practical approach for anyone who must run a sales network.
It is part of the Deusto Business Library and is a translation of the original 'Effective sales management'.
For sales executives and sales team managers looking for concrete guidelines to organise and run their department.
Colin Grant is a British writer of Jamaican origin, who is the author of several books, including a 2008 biography of Marcus Garvey entitled Negro with a Hat: The Rise and Fall of Marcus Garvey and His Dream of Mother Africa and a 2012 memoir, Bageye at the Wheel. Grant is also a historian, Associate Fellow in the Centre for Caribbean Studies and was a BBC radio producer.
