La configuración de las letras como mensaje propio

Synopsis of La configuración de las letras como mensaje propio

«La configuración de las letras como mensaje propio» is the essay by Yakov Malkiel (Spanish version by Juan R. Lodares), from Visor Libros in paperback.

The essay examines how the form and arrangement of letters can act as a vehicle of communication with its own entity, independent of the literal meaning of words. It analyses typography and the visual organisation of the text as elements that condition the message and connects linguistics with visual communication.

The work was published in 1993 and consists of 140 pages; the Spanish version was made by Juan R. Lodares.

Aimed at readers interested in semiotics, typography, graphic design and linguistics.