La audiencia activa

Synopsis of La audiencia activa

This book, titled 'La audiencia activa: El consumo televisivo: discursos y estrategias,' explores the relationship between society and television. The author, Javier Callejo Gallego, analyzes how television, despite being the subject of prejudice and social delegitimization, remains a fundamental means of communication in daily life. The work examines the meaning of watching television, considering that this activity is not limited to being in front of the screen but crosses social relations in various fields. Published by the Centro de Investigaciones Sociológicas, this book offers a deep insight into television consumption and its impact on society.