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by Jack Welch, John A. Byrne · Warner Books Inc · tapa blanda · 496 pages
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En este libro, Jack Welch, el CEO de General Electric durante veinte años, comparte su filosofía y sistema operativo únicos, basados en el intercambio de ideas sin límites, un enfoque intenso en las personas y un estilo informal que combate la burocracia. Welch relata anécdotas personales y profesionales, desde sus inicios en GE hasta su ascenso a la dirección, incluyendo los éxitos y errores que marcaron su carrera. Un clásico de los negocios y un viaje personal lleno de pasión y entusiasmo por la vida.

John Francis Welch Jr. was an American business executive. He was chairman and CEO of General Electric (GE) between 1981 and 2001. During his twenty-year tenure, GE's market value grew from $14 billion to $600 billion, and he has frequently been cited as one of the greatest chief executives of the twentieth century.